Brooklyn Brewery’s Blast Double IPA Gets a Facelift

Brooklyn Brewery’s Blast Double IPA Gets a Facelift

Posted on March 3, 2015 by NYCBG

Brooklyn Brewery‘s Blast Double IPA will be showing up on shelves with a whole new look soon. The announcement came yesterday, along with a preview of what to expect. The new label was designed by Milton Glaser, who handles branding for Brooklyn Brewery regularly (including the previous Blast label).

From Brooklyn Brewery:

…we approached Milton and his Senior Art Director Sue Walsh and asked them to come up with something that captured more of the true energy of the beer. Yes, BLAST! is elegant, but it’s also a massive beer that we thought deserved a little more oomph.

We should be seeing the freshly labeled bottles soon.

Original article here, and more info on Blast! here.

Brooklyn Brewery Blast Double IPA new label


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