Sneak Peek of New World of Beer Chelsea

Sneak Peek of New World of Beer Chelsea

Posted on May 7, 2015 by NYCBG

If you haven’t heard yet, World of Beer is set to open their new Chelsea location in the first half of June. We were invited to check out the new taproom and chat with Paul Avery (CEO), Will Mingo (Owner), and Curtis Wong (General Manager) about what New Yorkers can expect when the doors open next month.

Basics

World of Beer Chelsea is located at 320 8th Avenue, and will have 50 tap offerings on rotation as well as 500 bottles. The space is roomy at 5,000 square feet, and features a 1,200 square foot indoor patio. WoB will have a kitchen turning out a variety of comfort foods and traditional bar offerings with a contemporary spin. The menu will also feature several beer-infused foods, such as a Chimay burger and Guinness-brat sandwich. If you’re in to watching sports while sipping craft beer, you’ll be happy to hear that there will be 30 TVs in the space, with a 90-inch screen behind the bar.

Local Brewery Partners

The mantra Mr. Avery, Mr. Mingo and Mr. Wong echoed throughout our conversation was, “Support local, drink local,” a mindset we can all get behind. As our talk progressed, it was clear that they’re not saying it just for show; when they say “support local, drink local,” they mean it, and it’s evidenced by the partnerships World of Beer Chelsea has formed with local craft breweries. These local brewery partnerships will result in special events and tap takeovers, while bringing unique, rare and exclusive offerings to the taproom. Here’s who they’re teaming up with:

Regionally, WoB is partnering with Dogfish Head to bring Chocolate Lobster and 120 Minute IPA to taprooms.

Staffing

All World of Beer employees must undergo a two-week intensive beer school education program, where they’re trained on 70 different beer styles and are required to pass a test upon completion. The beer education program is rigorous, and ensures that everyone working at World of Beer will be able to assist all kinds of beer lovers, from those just discovering craft beer to the geekiest whale catchers. In addition, World of Beer Chelsea will have eight certified Cicerones on staff.

Other Fun Stuff

The taproom is still under construction, but we were given a chance to check out what will be a great place to grab a beer. A few fun taproom features worth mentioning are:

  • Live music. World of Beer Chelsea will have a stage for performances, and they’re installing a rockin’ sound system. Expect to see live acts on Friday and Saturday nights, all with no cover.
  • Customers will have the option to sign up for a loyalty program, which will give them first access to special beers that become available.
  • Expansion. WoB has new locations in Brooklyn, Long Island, Philadelphia, and Hoboken in the works.

Overall, we’re impressed with WoB’s dedication to local craft beer and are excited for their doors to open to the public. We’ll keep you posted with details about the opening party once they’re officially announced. Until then, cheers!

The new World of Beer Chelsea location will open in June.


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